ANEDIK KRITIKOS
ANEDIK KRITIKOS, one of the largest supermarket chains in Greece, with 417 stores under the Kritikos brand (361 corporate and 56 franchise) and 487 stores served at wholesale level, has adopted SOFTONE‘s SHOPRANOS Digital Commerce platform to develop a modern B2B e-commerce store, significantly upgrading its order management process as part of the broader digital transformation of its daily operations.
Utilizing the built-in templates and advanced artificial intelligence (AI) technologies of the SHOPRANOS Digital Commerce platform for automatic content creation (such as product descriptions and SEO strategies), ANEDIK KRITIKOS created an efficient B2B eShop quickly, easily, and cost-effectively, ensuring continuous order flow without errors and delays.
The new and functional B2B eShop we developed stands out for its reliability and advanced design, while we significantly improved the order-taking process. The platforms’ capability for effective management of ANEDIK KRITIKOS’s expanded product catalog has allowed us to increase our productivity and enhance overall satisfaction for both our partners and sales representatives.
ANEDIK KRITIKOS
Sotiris Dimkas, IT Director of Northern Greece Franchise
Integrated with the company’s ERP system, the innovative platform fully automates the order-taking process from stores, ensuring synchronization and updating (of systems) for products, prices, orders, and inventory. The solution also works with SOFTONE‘s SHOPRANOS Enterprise Mobility mobile application used by the company’s sales representatives, fully covering the increased needs and requirements of managing B2B sales through alternative channels.