We all know that communication and promotion are important aspects of developing an eCommerce website. Web development is exactly about creating a website that enables you to share your brand, products and services with the world. The Contact Page is that page of the website that is at the heart of all the above.
It is usually not the first place a customer will find on the website (home page), nor is it where they will go to find information about your business (About Us page). It is, however, the most visited and important page on any website, directly connecting the consumer to the provider, which of course gives your business an invaluable advantage.
It is therefore essential that you take a carefully planned approach to the development of your Contact Page and its content. In this article, we’ll look at the Contact Page, which you need to invest in immediately and the mistakes to avoid when building it.
What does a Communication Page include?
This page, as its name suggests, allows website visitors (existing or potential customers) to contact your business and submit their questions and comments.
Briefly, it usually includes:
- E-mail address
- E-mail address (e-mail address)
- E-mail address (phone number) e-mail address (email address) telephone number (e-mail address) physical address with accompanying map
- Contact form for submitting questions
- Links pointing to social media
- Resources for help and support
What are the mistakes to avoid?
Undoubtedly, Contact Pages have a huge impact on your conversions, so any mistakes in creating them can cost you lost conversions without you realizing it. Here’s a related list of common mistakes to avoid, which can alter the User Experience (UX) on your website.
Focusing a bit more on contact forms, it’s a well-known fact that most businesses have customer support and such forms are a perfect solution to provide upfront assurance (pre-purchase) or offer online support to users after purchase. Unlike the phone contact option, which you sometimes can’t respond to, a contact form makes it possible to receive requests at any time while ensuring a virtual path of the request. However, in the case of contact forms, there are several mistakes that discourage visitors from using them.
Lack or overabundance of information: Contact forms usually fall into two categories: they have either too many or insufficient fields, which means that the user cannot communicate their wishes as they should. In the first case, users are lost or simply unable to take the time to fill in everything they want to know. To be sure, you are losing conversions by failing to meet your customers’ needs.
Solution: Focus on the purpose and needs of your prospective clients and simplify their process of communicating with you. Make sure the form is built in a way that helps visitors customize their responses based on their individual desires. Furthermore, it should be easy to fill out and should include fields for: the visitor’s name, email and message.
Inability to respond on all devices: As more and more people use mobile devices to access websites, not having a responsive contact form is a huge oversight. In this case, the mobile experience on the website’s Contact Page is ruined: tags may be lost as a mobile browser will focus on the form fields.
Solution: It is therefore important that the contact form is responsive on desktops as well as on mobile and tablets. Furthermore, just because a messy and confusing layout can discourage visitors from using your contact form, pay attention to its design, which should be clean, easy to use and harmonious with the rest of your website.
Malfunctions: There is nothing more frustrating than a Contact Page that contains errors or technical issues. For example, broken links, incorrect email addresses, slow page load time and incompatibility with certain browsers are some serious technical errors that frustrate visitors and prevent them from contacting you.
Solution: Avoid the errors and ensure that your Contact Page is functional and user-friendly. Specifically, when it comes to your contact form, you should test it before making it available to the public and make sure it sends the right information to the right people. Add a plugin that will handle sending emails to you and the person filling it out. Plugins work with email servers to help your site send emails without them being marked as spam, as they require authentication.
Absence of Call-Action buttons: This mistake is not so much about the customer experience, but about the negligence of creating opportunities for your business.
Solution: CTA buttons within the Contact Page can answer key queries from your website visitors. Add a helpful CTA (e.g. leading to a free demo/trial of your product) and encourage people to keep exploring your business before they decide to move forward.
Contact Pages are very important, as they act as a bridge connecting your business to the outside world. For this reason, you’ll want to make sure nothing goes wrong. So, by avoiding all the common mistakes we’ve listed above, you’ll be able to create an effective Contact Page that encourages communication with your visitors and helps build trust in your brand.