The business world is full of terminology that more and more customers want clarified so that they know in which direction to move. Thus, they often ask questions about the differences of certain concepts about which there is a wealth of conflicting information out there and need clear explanation. This category includes E-mail Marketing with Marketing Automation. Therefore, here is a full...
After the huge rise and changes that social media marketing has brought about today, many now consider that the world of e-mail marketing is outdated. The use of stories, live video and voice search on social media, in particular, have created the feeling that newsletters are advertisements and therefore not interesting, so they are easily led to the trash. However, the truth is that newsletters...
The first promotional email was sent in 1978 and generated $13 million in sales, marking the beginning of one of the most popular marketing channels that still survives today. Precisely because it started so early and is included in outbound marketing, email lacks the brilliance of some newer channels, such as that of social media. For B2B email marketing campaigns in particular, it has always...