The first promotional email was sent in 1978 and generated $13 million in sales, marking the beginning of one of the most popular marketing channels that still survives today. Precisely because it started so early and is included in outbound marketing, email lacks the brilliance of some newer channels, such as that of social media. For B2B email marketing campaigns in particular, it has always...
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat," the great strategic theorist Sun Tzu had said. And it is true that, in a battle, in order to save the prospect of victory, evolution may force tactical moves, which will only be of value if they serve a strategy. So, in today's digital world, characterized by the rapid evolution of...
To answer the question, we asked in the title of this article, you only need to look around you. You are being swamped by a multitude of devices, and the possibility that you are reading this text on your mobile phone or tablet is almost a given. So being connected to the internet, now at any time, has transformed the way we buy products and learn about what's happening in the world every day....